Taking your Child’s Responsi(bear)ities to the Next Level
Living through the pandemic has been tough on everyone, especially young children. As a result of staying home and keeping kids away from their friends, they experienced harm to their mental health. BearBox, a subscription box initiative, was created for Pre-K teachers. The purpose is to provide a stuffed animal to students to help instill routine and work on any behavioral issues due to post-pandemic life.
Responsi(bear)ities
Art Direction / Brand Identity / Brand Strategy / Research / Packaging Design / Motion Graphics
Branding Board
Bright and cheerful colors grab the attention of children, with each one named to provide context and help with color recognition. The diverse collection of shapes in the pattern connects with children’s imagination.
“Positive reinforcement, home involvement, and constant modeling are ways we try to get students to change their behavior.”
— Melody Olsen, Pre-K Teacher
What’s in the Box!?
“Giving as much support to them as possible is important. Like getting [kids] comfortable around others so they don’t feel scared or lonely.”
— Stephenie Sporer, former Pre-K Teacher’s aide
Merchandise
“Listening to them and validating their feelings and giving them words to express their feelings.”
— Jacqueyn Stonberg, Parent of 2 boys
Research Days 2022
Check out my poster from Kean University’s Research Days!
