Let’s Get the Story Straight
“Know their Story” is a Barnes & Noble campaign that wants to get people out of their comfort zone and allow them to pick up a new book they might not have before, just like how it’s important to give people a chance at finding new friendships and even relationships. The Solution? Barnes & Noble knows how much books can bring people together and will use important first lines of novels to show there’s a whole adventure out there waiting for you to discover it.
Responsibilities
Art Direction / Copywriting / OOH / Motion Graphics / Social Media / Promotional Design
Print & Digital
In-Store Activities
Store displays inside Barnes & Noble would hold special edition book jackets that will grant customers who buy a copy exclusive access to a meet cute event. Each customer who purchases a book will receive a punch card where they’ll be rewarded for their spontaneity, so after meeting 10 people, the customer can receive a free book. Customers can also take pictures with their new friends and have it function as a bookmark!
